WiVi logo

2013 Sponsors

  • wine-business-monthly
  • precision-consulting
  • Criveller Group
  • Winery Advisory
  • The Krush 92.5
  • ETS Laboratories
  • Juice Marketing
  • Riedel Crystal
  • Wines & Vines logo
  • WS Packaging Group
  • Safe Haven Wine Services
  • All American Containers Pacific Coast
  • Shop for wine on Amazon
  • Enartis Vinquiry
  • Topco Inc.
  • Tricor Braun Winepak
  • vin-now
  • Pack & Ship Direct
  • Demptos Glass Company
  • Vinter's Vault
  • Glenn Burdette
  • paso-robles
  • Central Coast Vineyard Team
  • Central Coast Wine Growers Association
  • Independent Grape Growers Paso Robles
  • Paso Robles Wine Country Alliance
  • Monterey Wine Country
  • Santa Barbara County Vintners' Association
  • Santa Cruz Mountains Winegrowers
  • santa-maria
  • SLO Wine Country

Schedule

Tuesday, March 19, 2013

8-9am
Attendee Registration, Breakfast, Tradeshow Opens
 
9-11am
MORNING GENERAL SESSION - Commercial Building #2

Introduction & Welcome - Pepper Daniels, The Krush 92.5

  • Cyril Penn, Editor in Chief - Wine Business Monthly
  • Lowell Zelinski, PhD, Owner - Precision Ag Consulting

State of the Wine Business on the Central Coast

  • Moderator - Cyril Penn, Editor in Chief - Wine Business Monthly
  • Mark Couchman, President - Silverado Premium Properties, LLC
  • Emily Wines, Director of Wines and Master Sommelier - Kimpton Hotels and Restaurants
 
11am-1pm
Tradeshow / Lunch
 
1-2:30pm
AFTERNOON GENERAL SESSION - Commercial Building #1

2012 Growing Year in Review

  • Lowell Zelinski, PhD, Owner - Precision Ag Consulting

Beautiful Minds: California University Viticulture and Enology Programs

  • Moderator: Jerry Lohr, Founder and Proprietor – J. Lohr Vineyards and Wines
  • Facilitator: Steve Burns, Principal– O’Donnell Lane LLC
  • Jim Cooper, PhD, Director, Wine and Viticulture Program – California Polytechnic University, San Luis Obispo
  • David Block, PhD, Professor and Vice Chair, Department of Viticulture and Enology – University of California, Davis
  • James Kennedy, PhD – Chair and Director, Department of Viticulture and Enology – California State University, Fresno
 
2:30-3pm
Coffee Break - Tradeshow
 
3-4pm
BREAKOUT SESSIONS

Viticulture Session - Commercial Building #1

3:00 - 4:00
Water: The new liquid gold
Update on the Regional Water Quality Control Board's 2012 Ag Order
 
  • Lowell Zelinski, PhD, Owner - Precision Ag Consulting

Panel Presentation on the Paso Robles Groundwater Basin

  • Moderator: Don Neel, Editor – Practical Winery and Vineyard
  • Chris Alakel, Water Resources Manager – City of Paso Robles
  • Lisa Bodrogi, Land Use and Public Policy Advisor – Cuvee Consulting
  • Dana Merrill, President – Mesa Vineyard Management

Enology Session - Commercial Building #2

3:00 - 4:00
Preventing and fixing problems in the winery
 
  • Moderator: Cyril Penn, Editor in Chief -- Wine Business Monthly
  • Samatha Kollar, Technical Sales Manager – Enartis Vinquiry
  • Richard DeScenzo, Microbiology Group Leader – ETS Laboratories
  • Signe Zoller, President – Zoller Wine Consulting
 
4-6pm
WiVi Wine Reception and Tradeshow
 

Wednesday, March 20, 2013

8-9am
Attendee Registration, Breakfast, Tradeshow Opens
 
9-9:30am
Coffee with Cyril - Commercial Building #2

Keynote Address - Wine Marketing through Amazon

  • Moderator: Cyril Penn, Editor in Chief – Wine Business Monthly
  • Peter Faricy, Vice President, General Manager, Merchant Services - Amazon Marketplace at Amazon.com
 
9:30-10am
Coffee Break - Tradeshow
 
 
MORNING GENERAL SESSION - Commercial Building #1
 
10-11:30am
Quality versus Yields – Is There a Balance?
  • Moderator: Lowell Zelinski, PhD, Owner – Precision Ag Consulting
  • Scott Williams, Vineyard Manager, – Pacific Vineyard Company
  • Scott Hawley, Owner & Winemaker – Torrin Vineyard
  • Mark Greenspan, PhD, Founder and Viticulturist – Advanced Viticulture LLC
 
11am-1:30pm
Tradeshow / Lunch
 
1:30-3pm
BREAKOUT SESSIONS

Viticulture Session - Commercial Building #2

1:30 - 3:00
Exploring the Wild Kingdom: Effective pest management programs
 
1:30 - 2:00
Gophers, Squirrels and Bird Pest Management
 
  • David Headrick, PhD, Assistant Professor, Horticulture & Crop Science Dept. - California Polytechnic University, San Luis Obispo
2:00 - 2:30
Vine Mealybug Biology and Control
 
  • Walt Bentley, Integrated Pest Management Advisor – University of California Cooperative Extension
2:30 - 3:00
The Latest on Red Blotch, Leafroll, and other Grapevine Diseases
 
  • Judit Monis, PhD, Manager – Eurofins STA Laboratories, Inc.

Enology Session - Commercial Building #1

1:30 - 3:00
Innovative New Products for the Wine Industry
 
  • Cyril Penn, Editor in Chief – Wine Business Monthly
  • Curtis Phillips, Senior Technical Editor – Wine Business Monthly
  • Bill Pregler, Staff Writer – Wine Business Monthly
 
3-3:30pm
Coffee Break - Tradeshow Concludes
 
3:30pm-5:30pm
BREAKOUT SESSIONS

Viticulture Session - Commercial Building #1

3:30 - 5:30
Roots to Shoots: The elements of good vineyard management practices
 
3:30 - 4:00
Root Stocks - History and Recent Developments
 
  • Andy Walker, Professor and Viticulturist - University of California, Davis
4:00 - 4:30
Managing the Fertility of Grapevines
 
  • Mark Greenspan, PhD, Founder and Viticulturist – Advanced Viticulture LLC
4:30 - 5:00
Water Management of Grapes on the Central Coast
 
  • Dan Rodrigues, President – Vina Quest LLC
5:00 - 5:30
Canopy Management of Grapes
 
  • Lowell Zelinski, PhD, Owner – Precision Ag Consulting

Enology Session - Special Events Center

3:30 - 5:30
Comparative Tasting of Western US Red blends ($50 tasting ticket)
 
Host:
  • Lance Cutler, Wine Columnist – Wine Business Monthly
  • Roger Nicolas, Owner – RN Estate Vineyard and Winery
  • Guillaume Fabre, Production Manager – L’Aventure
  • Fred Holloway, Vice President, Director of Production and Winemaking – Justin Vineyard and Winery, LLC
 

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