The Central Coast Wine Industry Conference & Tradeshow (WiVi) is the only comprehensive wine and viticulture symposium and trade show on the Central Coast. The two-day event includes two days of sessions and a one-day tradeshow that will bring winemakers, wine grape growers and winery owners and managers together to experience an unprecedented collection of trade show booths, educational seminars, product demonstrations and networking opportunities.
The sessions have a regional focus and will address topics on viticulture, wine making and DTC/winery marketing addressed by today's top industry leaders.
The WiVi tradeshow will feature nearly 170 companies showcasing hundreds of new products and innovative ideas, making WiVi the largest wine industry tradeshow on the Central Coast. Attendees will have an opportunity to learn about the latest tools, techniques and technologies at the sessions and from product demonstrations on the tradeshow floor.
WiVi Central Coast is brought to you by WINE BUSINESS MONTHLY and Precision Ag Consulting. WINE BUSINESS MONTHLY is the leader in product information and resources for the wine industry, and Precision Ag is a Central Coast viticulture consulting business that understands education and the pulse of the Central Coast. Both companies are working together to create a premiere conference and trade show on the Central Coast.
WiVi brings together a talented team of meeting and event planners paired with the editorial integrity of WINE BUSINESS MONTHLY. The marketing and planning of the meeting is directed by Becky Zelinski, co-owner of WiVi and Precision Ag Consulting. Becky Zelinski has more than 20 years experience planning and marketing events and is the co-founder of WiVi along with her husband Lowell Zelinski, Ph.D.
The educational sessions are being directed by Lowell J. Zelinski, Ph.D., and Cyril Penn, editor of WINE BUSINESS MONTHLY. Lowell Zelinski is co-owner of Precision Ag Consulting and WiVi. He's a former U.C. Extension agent and CSU professor with more than 30 years experience developing agricultural research and education services. He currently provides viticulture production services on the Central Coast.