Maeve Pesquera, is the executive vice president – luxury for O’Neill Vintners & Distillers. In her new role, she will provide strategic leadership and help continue development of the O’Neill luxury portfolio through acquisitions as well as the creation of new, innovative brands. A seasoned luxury brand executive with success and experience in creating and implementing brand, retail and culture strategy, Pesquera most recently served as senior vice president with DAOU Family Estates in Paso Robles, Calif. Active in several other organizations such as the Paso Robles CAB Collective, she’s also the district director, Central Coast for the Wine Institute.