Daniel Kushnir is a seasoned wine industry advisor with a proven track record in driving Direct-to-Consumer (DTC) sales and implementing strategies to maximize revenue and expand reach. With a deep understanding of tasting room operations, strategic partnerships, and digital marketing, Daniel has consistently delivered exceptional results for wineries of all sizes.

Key Achievements:

• Exponential DTC Growth: Successfully increased DTC sales by 1,720% year-over-year for a single winery.
• Cost Optimization: Renegotiated UPS contract and implemented strategic shipping initiatives, resulting in an estimated annual savings of $25K+.
• Strategic Partnerships: Established a lucrative partnership with Wyndham Resorts and a winery, generating additional projected B2B wine sales of $70K in 2024 and driving $40K in voucher sales.
• Inventory Management: Developed effective programs to address overstock issues, reducing storage costs and minimizing spoilage.
• Operational Efficiency: Streamlined wine club shipping, leading to cost reductions of 20% and increased volume incentives within a winery’s carrier agreement.
• Member Engagement: Implemented a strategy to encourage a winery’s wine club members to double their allotments, leading to wine club revenue increase of $75K annually.
• Industry Leadership: Served as a board member for the Calaveras Winegrape Alliance and is a sought-after speaker at industry conferences across the United States.