The largest gathering of wineries, growers and vendors on the Central Coast. Registration is now open!

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WiVi Central Coast is the premier wine and viticulture symposium and tradeshow in Central California. As the largest wine industry event south of San Francisco, it offers 45,000 square feet of exhibit space, showcasing over 200 exhibits, new products, live demonstrations, educational seminars, and networking opportunities for winemakers, grape growers, winery owners, and managers.

This event features expert-led sessions on regional viticulture, enology, and direct-to-consumer (DTC) topics, providing attendees with insights into the latest trends and technologies in the wine industry.