Tuesday, March 26, 2024
3:30 pm - 5:30 pm
Location: Mission Square
Bottle Bash Central Coast
Join WineBusiness Monthly for the Central Coast edition of Bottle Bash—a night of networking, collaboration and celebration. WineBusiness Monthly is bringing Bottle Bash, the party that kicks off each year’s Unified Wine & Grape Symposium, to Paso Robles as part of the Central Coast Insights and WiVi Central Coast events. Hundreds of local winemakers, growers, speakers and sponsors will gather following the Central Coast Insights conference.
Wednesday, March 27, 2024
8:30 am - 10:00 am
Location: Ponderosa
General Session:
Central Coast Spotlight: Trends, Investment, Innovation and Wellness

Reputation rising, wine tourism soaring and investment growing, the Central Coast is the most exciting wine region in the world. Join this think tank of experts who will validate the trends, raise the bar for success and challenge your thinking.
Benjamin Dollard, President, Treasury Americas
Sherry Frey, VP Total Wellness, Nielsen IQ
Amanda McCrossin, Sommelier, Wine Personality & Podcast Host
10:15 am - 11:15 am
Location: Ponderosa
Overcoming Separation Anxiety: Preparing for Successful Filtrations and Bottling Days
The challenges associated with filtration in winemaking can be a source of frustration for many winemakers. Industry experts will explore common reasons for filtration challenges, testing options to predict and prevent issues on the bottling line, how-to steps to adjust filterability after a failed test and best practices to make bottling days flow.
Miguel Pedroza, Associate Professor of Enology, Cal Poly
Daniel Placencia, Filtration Technical Specialist, Scott Laboratories
Fintan du Fresne, General Manager Phase 2 Cellars
Eric Mohseni, Fermentation Technical Sales, Scott Laboratories
10:30 am - 11:30 am
Location: Frontier
How to Position Your Wine Club as The One That Doesn’t Get Skipped
Are your DTC metrics of visitation, average purchase order and wine club retention keeping up with industry average? What unique offerings have you incorporated to customize your Wine Club experience? Gain tips and insights from DTC experts who are using technology, tiering memberships, creating unique collaborations, virtual experiences and more to ensure their Wine Club is the one the consumer keeps.
Jourdan Carralejo, Director Wine Club & Membership, Foley Family Wines
Kirstie Woods, CEO, Holman Ranch
Wayne Kelterer, Business Development, JONATA and The Hilt Estates
12:15 pm - 1:15 pm
Location: Ponderosa
​Measuring the ROI for Organic Farming
The transition to organic farming by Central Coast wineries reflects a dynamic and strategic response to evolving consumer preferences, market dynamics, and a commitment to sustainable practices. Industry leaders discuss the increased costs of organic farming from fertilizers to integrated pest management, hand versus machine picking and of course the ongoing learning curve. What are the best practices? Does the return-on-investment pencil out for your vineyard?
Erin Kirschenmann, Managing Editor, Wine Business Monthly
Jordan Lonborg, Vineyard Manager, Grower Relations, Tablas Creek
Greg O'Quest, Vineyard Manager, French Camp Vineyard
Steve McIntyre, Owner, Monterey Pacific & McIntyre Family Wines
Bob Thomas, Mesa Vineyard Manager
12:45 pm - 1:45 pm
Location: Frontier
How Do You Reach Wine Consumers in 2024?
Connecting with diverse and tech-savvy audiences means it’s time to combine traditional and digital marketing strategies to amplify your brand. Is your digital marketing engaging? Is your content calendar filled with robust video? What influencers are talking about your brand? E-commerce is a mainstay as are personalized tasting room visits. Industry experts will share tips and best practices to help you foster a genuine connection with your audience and evolve your omni channel marketing approach.
Andrew Adams, Editor, Wine Analytic Report
Chip Sheean, Co-Founder & Chief Creative Officer, Theory SF
Susan DeMatei, President, WineGlass Marketing
2:30 pm - 3:30 pm
Location: Ponderosa
What’s Old Is New - Carbonic to Pet Nat
Winemaking Techniques … what’s old is new from carbonic maceration to petillant naturel, these winemaking styles are more than trends. They are making their mark on the Central Coast. In this session attendees will taste wines, hear about the technical aspect of winemaking from picking to the process and tips on how to avoid the oops mistakes that happen. Taste a flight of carbonic wines and a flight of pet nats and get ready to take notes. 
Amanda McCrossin, Sommelier, Wine Personality & Podcast Host
Molly Lonborg, Winemaker, Alta Colina
Cory Waller, Winemaker, Eden Rift Vineyards
Jessica Gasca, Winemaker & Owner, Story of Soil
Mike Sinor, Winemaker & Owner, Sinor-LaVallee Estate Wines
Jordan Collins, Winemaker, Lone Madrone
Kyle Knapp, Winemaker, Stolpman Vineyards & So Fresh
David Baird, Winemaker, Folktale
Ian Brand, I.Brand & Family Winery