Jordan Lonborg serves as Regenerative Consultant and Manager of Organic, Biodynamic & Regenerative Viticulture for Coastal Vineyard Care Associates (CVCA). In this newly created role he leads the firm’s initiative to scale regenerative viticulture across the California Central Coast, guiding the conversion of vineyards to organic, regenerative, and biodynamic systems, advising on soil-health protocols, cover-crop integration, biodiversity practices and certification pathways. 

Jordan began his career at Monterey Pacific Inc. where he assisted in the management of nearly 4,000 vineyard acres, advancing from Viticulture Technician to Pest Control Advisor and Viticulturist. 

In 2016 he joined Tablas Creek Vineyard, where he played a key role in piloting the Regenerative Organic Certified® (ROC) program and helped Tablas Creek become the first vineyard globally to earn ROC certification. 

Jordan holds a Bachelor of Science in Fruit Science from California Polytechnic State University – San Luis Obispo.

Based on the Central Coast of California, Jordan is known for blending traditional viticultural practices with innovative regenerative frameworks—advocating for diverse ecosystems, soil resilience and a vineyard approach that looks beyond yield to long-term ecological health.