Justin Rapolas leads marketing and branding at Aaron Wines, a  23+ year old winery located in Tin City, Paso Robles. With nearly a decade of experience in the wine industry, Justin focuses on utilizing innovative strategies to personalize the consumer experience across all channels. His work combines data-driven insight with authentic storytelling to bring the winery’s personality to life at every point of communication—from email and digital marketing to events and in-person experiences. At Aaron Wines, he helps ensure every interaction feels intentional, connected, and true to the winery’s long-standing Central Coast roots.