Ross Anderson is Vice President of Direct-to-Consumer (DTC) at Jackson Family Wines, where he oversees the company’s DTC channel strategy, including wine-club growth, tasting-room operations, customer-experience activation, and digital retail performance. His role leverages a deep background in wine retail-and-e-commerce to drive consumer engagement and revenue across Jackson Family’s premium portfolio.  

With a career spanning across DTC, hospitality, and digital commerce, Ross brings expertise in scaling premium consumer-centric businesses and aligning brand experience with direct-sales growth. Based in St. Helena, California, he works across Jackson Family Wines’ estate network to integrate consumer insights, hospitality innovation and operational best practices to elevate the company’s wine-club and experience portfolio.