Whitney Hrdlicka is Head of Trade Marketing at Hope Family Wines in Paso Robles, where she leads trade marketing strategy across the winery’s multi-brand portfolio, supporting national and regional sales engagement and market development. 

Hrdlicka holds a Bachelor of Science in Experience Industry Management from California Polytechnic State University where she also serves on the Experience Industry Management Advisory Council, contributing industry guidance to students and faculty.

Prior to Hope Family Wines, she built extensive beverage industry experience, including roles in direct-to-consumer and winery marketing operations. She has been a visible advocate for connecting wine marketing with broader hospitality and experiential trends.