Courtney O’Brien is a strategic brand leader behind some of the most successful beverage brands in the world. She built Apothic into a $100M+ wine powerhouse, led the U.S. launch and repositioning of Coke Zero into a $1B+ megabrand, and spearheaded Evian’s marketing strategy in one of the most competitive beverage categories.

As founder of The Outlier Initiative, she helps ambitious beverage brands break through the noise, claim their space, and engineer demand – using the same proven strategies that built billion-dollar brands, without the Fortune 500 budget.