Carter Collins is a wine and grape broker with The Ciatti Company, a global wine brokerage with offices in 10 major wine-producing regions worldwide. He also serves as General Manager of Viticultural Management, Inc. (VMI) in Paso Robles, where he has worked for 17 seasons and was promoted to General Manager in 2019.

Carter began his career at VMI while earning a bachelor’s degree in Wine and Viticulture from California Polytechnic State University, San Luis Obispo (Cal Poly). His passion for the wine industry began at an early age, growing up in a family deeply rooted in California viticulture. His father was a respected industry leader who served as a broker with The Ciatti Company before becoming General Manager of Hope Family Wines. In 1998, the Collins family planted a vineyard in Paso Robles, where Carter developed a lifelong passion for vineyard management and winegrowing.

In addition to his professional roles, Carter serves as Vice President of the Vineyard Team, where he has been a member of the board of directors for the past four years, helping advance the organization’s mission of promoting sustainable viticulture through education and research.

Carter lives in Santa Margarita with his wife and daughter. Outside of work, he enjoys spending time outdoors, golfing, and playing basketball.