Erica Duecy is one of the drinks industry’s most accomplished digital and content strategists. She is founder of Business of Drinks, a podcast and data + marketing consultancy, and has built data insights and marketing programs for Drizly, Union, and other hospitality and drinks tech companies. She served as Chief Content Officer for VinePair and Pix, and was founding Editor in Chief of SevenFifty Daily. She also has led digital editorial teams at Architectural Digest, Saveur, and Fodor’s Travel. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, wine judge, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails.