Karen Daenen is the Director of Research & Consumer Insights at Jackson Family Wines. For past 14 years, she’s been leading all consumer research for Jackson Family Wines with emphasis on identifying and translating consumer and wine trends, analyzing brand equity and spearheading new research methodologies. Prior to Jackson Family Wines, Karen was Director of Research at Nielsen and at Opinion Research Council where her client base centered on Fortune 500 Food, Beverage Alcohol & other CPG (consumer product goods) firms. Her wine career started at Kobrand Corporation in New York. She currently resides in Sonoma County and is also co-owner of Two Shepherds, a small 4,500 case winery.