Mike Sinor is a 30 plus year veteran on the winemaking scene on the Central Coast of California. To help pay for collage at Cal Poly San Luis Obispo Mike got a job as tasting room attendant. Within months he was hooked and ended up working part time for 6 Edna Valley wineries during college. He worked in the tasting rooms, vineyards and cellars and found his passion. In 1994 he got his first full-time cellar worker job at Robert Mondavi owned, Byon Winery in Santa Maria. On a research trip to Burgundy for Mondavi, Mike and Cheri LaVallee got married. They founded Sinor-LaVallee Wine Co in 1997. He helped found the World of Pinot Noir Event in 2001. In 2006 he co-founded Ancient Peaks Winery, of which he is still the founding winemaker. Mike and Cheri purchased the Bassi Vineyard in Avila Beach Ca in 2013. There he Biodynamically farms 30 acres of winegrapes. Mike was part of a small group of winegrowers who successfully founded the San Luis Obispo Coast AVA (SLO Coast AVA) in 2021.