Jon started his career working in sales for Pfizer but moved over to the Beverage Alcohol industry where he has been for the last 20 years. His recent work history has been with MillerCoors, Bacardi USA and Moet Hennessy. Jon’s roles have been focused on commercial insights development, category management, shopper research, and retail pricing design. His investigative work and primary consumer research has taken him to all the major US and Canadian markets, as well as global projects in Europe. Now within the Thought Leadership framework at NielsenIQ, Jon is working across BevAl segments to develop insights material that can support and help define NIQ client success.
NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing primarily on consumer packaged goods manufacturers and fast-moving consumer packaged goods retailers, NielsenIQ gives customers the power to defy what’s possible.
Erica Duecy is one of the drinks industry’s most accomplished digital and content strategists. She is founder of Business of Drinks, a podcast and data + marketing consultancy, and has built data insights and marketing programs for Drizly, Union, and other hospitality and drinks tech companies. She served as Chief Content Officer for VinePair and Pix, and was founding Editor in Chief of SevenFifty Daily. She also has led digital editorial teams at Architectural Digest, Saveur, and Fodor’s Travel. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, wine judge, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails.
Erin Kirschenmann, DipWSET, is the managing editor for WineBusiness Monthly and has been with the company since 2012. In addition to production responsibilities for the monthly trade magazine, she writes about business, technology, sales and marketing, and also oversees content and programming for WBM’s symposiums. She speaks on wine industry trends at numerous conferences, including the Unified Wine & Grape Symposium and the World Bulk Wine Exhibition, and guest lectures on wine, media and public relations. In 2022, she joined the Napa Valley Wine Academy as a WSET Level 1 and Level 2 instructor. Erin has served as a judge in the international Concours Mondial de Bruxelles wine competition since 2016 and at several regional competitions. She earned her Bachelor of Arts in communications with a journalism emphasis from Sonoma State University. Find her online via her Instagram, @erinakirsch.