Effective multi-channel brand positioning begins with a strategy that adapts fluidly, shaped by rich experience and sharp market insight. I am a brand and marketing executive with a strategic edge, committed to elevating brand positioning within the tech, automotive, and consumer product sectors. I create strong product identities and cohesive messages, drawing on a thorough understanding of multi-channel brand development. Leveraging data and market insights to pinpoint and capitalize on untapped opportunities, I steer creative teams by merging sales acumen, campaign strategy, and sales enablement to consistently fulfill client requirements.
As the founder and chief strategy officer at Theory SF, I propel business growth by focusing on high-impact opportunities, assembling a team of exceptional talent, guiding creative direction, and fostering collaboration among cross-functional innovative units.