Stephen Cronk is Co-Founder of Maison Mirabeau, an innovative rosé producer in Provence, France. Combining entrepreneurial expertise with a deep commitment to environmental stewardship, Stephen and his wife Jeany have transformed a once-degraded 20-hectare estate into a benchmark for regenerative viticulture.
Under his leadership, Maison Mirabeau became the first vineyard in France to earn Regenerative Organic Certification (ROC) and proudly holds B Corp status, reflecting its dedication to ethical business practices and climate-positive farming.
Stephen is also the Co-Founder of the Regenerative Viticulture Foundation, driving industry-wide change through science-led approaches to soil health and ecosystem restoration. His work champions collaboration with growers, transparency in impact reporting, and the integration of regenerative principles into wine business strategy.
Fourteen years ago, I transitioned from a career as a golf professional in Southern California and moved my family to Paso Robles to pursue my dream of working in the wine industry. My journey began at Halter Ranch Vineyard, where I served as Tasting Room Manager and Wine Club Manager. In these roles, I helped establish Halter Ranch as a leading brand in Paso Robles while gaining hands-on experience across winery, vineyard, and wholesale operations.
After seven and a half years, I sought new opportunities for growth and, in 2018, joined Thacher Winery & Vineyard as General Manager. In this role, I oversee all sales channels and daily operations, while continuing to expand my knowledge alongside our winemaking team.
In addition to my professional work, I am deeply committed to advancing education and awareness within the Paso Robles wine community. For more than 11 years, I have volunteered with the Rhone Rangers organization in various capacities, serving as its National President from 2020 to 2022. I continue to serve on the Board of Directors, supporting the organization’s mission to promote and educate about Rhône varietals.
Andrea Savaiano transforms data into revenue growth for premium wineries. As strategic wine industry consultant with 15+ years of experience, she specializes in optimizing direct-to-consumer programs, building data infrastructure, and identifying profitable growth opportunities.
At DuMOL Winery, Andrea grew DTC revenue 45% in three years as Director of Marketing and DTC through strategic channel optimization and customer acquisition. At Kosta Browne Winery, she streamlined their industry-leading allocated wine program while maintaining 100% sell-through and played a key role in the Duckhorn acquisition integration.
Andrea brings a unique data-driven perspective from her tech industry background, where she built sales analytics functions at Sunrun and The Climate Corporation. She also produces wine under her own label, Pezzato, giving her hands-on experience with the operational challenges wineries face daily.
A Willamette Valley native with a B.A. in Economics from Whitman College, Andrea lives in Napa with her husband Michael and their two sons.
Gregory Gonzalez is the Director of Agriculture Operations for Bien Nacido, Solomon Hills and Carlyle Farming Company. With 15 years of hands-on experience across California’s Central Coast and Central Valley, Gonzalez brings a wealth of viticultural expertise to his new role. Driven by a vision to not only preserve but also elevate Bien Nacido’s iconic reputation, Gonzalez is committed to bringing fresh ideas and a dedication to quality to continue enhancing the vineyard’s storied success for years to come.
Molly Lonborg is a Paso Robles winemaking veteran with a passion for organic farming and deep experience in crafting Rhône-style wines. Molly graduated from California Polytechnic State University, San Luis Obispo in 2009 with a B.S. degree in Earth Sciences and a concentration in Wine and Viticulture. After studying geology in New Zealand, she gained wine production skills at two Central Coast wineries. She then joined Halter Ranch in 2011 and rose through the ranks to the position of Associate Winemaker. In late 2019, Molly was named ‘Winemaker of the Month’ by Wine Business Monthly, which affirmed her as a rising star in California winemaking. She took the head winemaker position at Alta Colina Vineyard & Winery in 2020, where she honed her talents with Rhône varieties. As Senior Winemaker at Booker Vineyard since the spring of 2025, Molly oversees the daily winemaking operations at this iconic Willow Creek District Estate. Molly lives on a ranch in Paso Robles with her husband, Regenerative Vineyard Consultant Jordan Lonborg; their two children, daughter Alma and son Ziggy; and beloved dog Desmond. Along with wine, Molly enjoys camping, hiking, traveling, live music and growing organic crops.
Erin Kirschenmann, DipWSET, is the managing editor for WineBusiness Monthly and has been with the company since 2012. In addition to production responsibilities for the monthly trade magazine, she writes about business, technology, sales and marketing, and also oversees content and programming for WBM’s symposiums. She speaks on wine industry trends at numerous conferences, including the Unified Wine & Grape Symposium and the World Bulk Wine Exhibition, and guest lectures on wine, media and public relations. In 2022, she joined the Napa Valley Wine Academy as a WSET Level 1 and Level 2 instructor. Erin has served as a judge in the international Concours Mondial de Bruxelles wine competition since 2016 and at several regional competitions. She earned her Bachelor of Arts in communications with a journalism emphasis from Sonoma State University. Find her online via her Instagram, @erinakirsch.
Jordan Lonborg serves as Regenerative Consultant and Manager of Organic, Biodynamic & Regenerative Viticulture for Coastal Vineyard Care Associates (CVCA). In this newly created role he leads the firm’s initiative to scale regenerative viticulture across the California Central Coast, guiding the conversion of vineyards to organic, regenerative, and biodynamic systems, advising on soil-health protocols, cover-crop integration, biodiversity practices and certification pathways.
Jordan began his career at Monterey Pacific Inc. where he assisted in the management of nearly 4,000 vineyard acres, advancing from Viticulture Technician to Pest Control Advisor and Viticulturist.
In 2016 he joined Tablas Creek Vineyard, where he played a key role in piloting the Regenerative Organic Certified® (ROC) program and helped Tablas Creek become the first vineyard globally to earn ROC certification.
Jordan holds a Bachelor of Science in Fruit Science from California Polytechnic State University – San Luis Obispo.
Based on the Central Coast of California, Jordan is known for blending traditional viticultural practices with innovative regenerative frameworks—advocating for diverse ecosystems, soil resilience and a vineyard approach that looks beyond yield to long-term ecological health.
