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Steve McIntyre

In 1982 Steve McIntyre received his master’s degree in enology from California State University, Fresno.  In 1982 he and his wife Kimberly moved to Carmel Valley, California to develop Galante Vineyards and Winery. In late 1983 Steve took a position with Smith & Hook Winery in Soledad, Calif. as an Assistant Winemaker, later returning to his agrarian roots to become viticulturist in 1985. 

In 1992 Steve and Kimberly founded Monterey Pacific, Inc., a viticulture management and development company, which rapidly grew from 432 acres to become the 5th largest vineyard management company in the U.S. at over 17,000 acres. 

In 2002, along with partners Mike Filice and Eric Laumann, Steve cofounded the Monterey Wine Company in King City, California. This 12,000 ton state of the art custom wine processing facility developed a reputation for first class customer service and technological prowess. Among its many notable accomplishments MWC was the first commercial winery in the US to introduce Flash détente to the wine industry.

Steve and Kim founded McIntyre Vineyards on 1998 and produce small lot, handmade wines from their Estate Vineyard in the Santa Lucia Highlands AVA. They have a Tasting Studio in The Crossroads Shopping Center in Carmel and are developing a Hospitality Center at their Estate Vineyard on River Road near Gonzales.

Steve received the Wine Grape Grower of the Year from the California Association of Wine Grape Growers in 2013.

Steve is an appointed member and past chairman of the CDFA Pierces Disease Board, Chairman of its Product Development and Research Screening Committee(s); a member of the California Association of Wine Grape Growers, a graduate of Class 21 of the California Ag Leadership Program, previously a board member of the Big Sur Land Trust and currently serving as a board member of the Salinas Valley Groundwater Sustainability Agency. Steve and Kim have 3 children and reside in Salinas, California.

 

Sherry Frey

Sherry Frey brings more than two decades of industry experience to her role as Vice President, Total Wellness at NielsenIQ. 

With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies. 

In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Sherry has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues. 

Sherry’s view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet. 

 

 

Mike Sinor

Mike Sinor is a 30 plus year veteran on the winemaking scene on the Central Coast of California. To help pay for collage at Cal Poly San Luis Obispo Mike got a job as tasting room attendant. Within months he was hooked and ended up working part time for 6 Edna Valley wineries during college. He worked in the tasting rooms, vineyards and cellars and found his passion. In 1994 he got his first full-time cellar worker job at Robert Mondavi owned, Byon Winery in Santa Maria. On a research trip to Burgundy for Mondavi, Mike and Cheri LaVallee got married. They founded Sinor-LaVallee Wine Co in 1997. He helped found the World of Pinot Noir Event in 2001. In 2006 he co-founded Ancient Peaks Winery, of which he is still the founding winemaker. Mike and Cheri purchased the Bassi Vineyard in Avila Beach Ca in 2013. There he Biodynamically farms 30 acres of winegrapes. Mike was part of a small group of winegrowers who successfully founded the San Luis Obispo Coast AVA (SLO Coast AVA) in 2021.  

Dr. Miguel Pedroza

Dr. Miguel Pedroza is an Associate Professor of Enology at Cal Poly, San Luis Obispo, where he teaches winemaking, fermentation science, and general education courses on wine and viticulture. His research bridges chemistry, sensory science, and neuroscience, with a focus on how wine aromas develop in grapes, evolve through winemaking, and ultimately shape emotional responses in consumers.

Born and raised in Monterrey, Mexico, Miguel holds a Ph.D. and M.Sc. in Enology from the University of Castilla-La Mancha in Spain, and a B.Sc. in Food Science and Engineering from Tecnológico de Monterrey (ITESM) in Mexico. His academic and professional journey spans multiple countries, with research and enology internships in France (Bordeaux and Jura), Italy (Piacenza), and the U.S. He previously served as Assistant Professor of Enology at Fresno State and was a postdoctoral researcher in cognitive neuroscience at the CNRS in Lyon, France, where he explored the brain’s response to wine through neuroimaging.

Miguel has conducted research on wine aroma chemistry, sequential fermentation with non-Saccharomyces yeasts,  innovative enological techniques, and has led or contributed to research projects funded by the USDA, the Agricultural Research Institute from the CSU, and international institutions. His current work includes studying the composition of Mediterranean varietals of the Central Coast of California and the relationship between aromas and emotional experience in wine.

An active mentor and public speaker, he regularly presents at scientific conferences and industry events. Since 2014, Miguel has also served as a wine judge at prestigious competitions across Europe, Mexico, and the U.S., including the Concours Mondial de Bruxelles and the California State Fair.

Miguel enjoys finding connections between wine, food, places, cultures, and people. In his free time, he loves cooking, playing guitar, hiking, soccer, golf, and spending time with his wife and young son.